Make Your Brand Memorable Online
The Internet is a fantastic tool that can give you access to hundreds of millions of people all over the world. However, the prospect of gaining access to such a huge audience also means that there are millions of other companies and web sites that are vying for attention as well.
When promoting and marketing your business on the Internet, one of your biggest challenges will be to come up with ways to make your business stand out from everyone else’s. You want Internet users to remember you when they need a product or service that you have to offer so that they choose you over all their other options. Here are 3 simple ways to make your brand memorable online presences that will help grow and sustain your enterprise.
Choose Your Name Carefully
If you’ve already started doing business and you haven’t gotten this advice yet, it might be helpful to make changes to your company’s name now (for instance, by using a “Doing Business As” title in stead of what you licensed the business as originally). If you’re just starting out, don’t skimp on time spent thinking up a good name for the company that follow these basic guidelines.
Keep It Short
We live in a fast-paced society and most people believe that the more quickly something gets done, the better. This applies to everything from checking out at a grocery store to entering your company web site name into their web browser.
Some of the most widely used URLs for websites have short, succinct names (which also often happen to be the company names). Google.com, USA.gov, Wikipedia.org, and Reddit.com are some popular examples. A good rule of thumb is to keep your company / site name at less than 10 characters. ‘Wikipedia’ is the longest of the examples and it still only has 9 characters.
If you’re dead set on having a long company name, try using an abbreviation or acronym (i.e., CNN.com, MSN.com, etc.).
Keep It Catchy
Make your company name something that’s easy to remember because it’s short, but also easy to remember because it’s catchy or highly symbolic of whatever your company does for consumers.
For instance, an exterminator might use a company or site name such as “Be Bug Free”. A law firm might use “My Justice” or “Case King”. As your reputation builds, people will begin to remember the full company name that’s behind the catchy title. But when someone’s in a pinch, it’s a lot easier to remember to go to CaseKing.com than it is to remember to go to HunAndHunLaw.com.
Produce Engaging Content
Whether it’s music, blog posts, videos, or eBooks, producing creative, engaging content is one of the best ways to get people to notice—and remember!—your brand. Even one really heartwarming commercial or highly thought-provoking blog post can go viral and get you exponentially more attention than traditional marketing methods. However, in most cases, you’ll need to keep the content flow going.
If you can manage to, try to produce something daily. It doesn’t always have to be the same thing, but producing content regularly keeps you on the screens of people all over the Internet so that they are more likely to remember your jingle, sketch, dance video, or poem the next time they need a product or service that you provide.
Videos are one of the best ways to have your content go viral and get noticed by millions. Videos could be silly, showcasing the funny sides of staff members or creating a humorous backdrop for your latest product launch.
Videos could also be more serious and direct. You can offer your company’s take on major social or political issues at the time. Understand that this is one of the riskiest, yet possibly most rewarding, moves your company could make. People get fired up about topics like sex, religion, and politics. If you take a particular stance, you will automatically have a following and simultaneously create a legion of enemies.
The upside is that the followers are much more likely to be loyal to you no matter what. And the attention will still bring your brand to the notice of people who may be neutral on the particular subject you were addressing, but thought your video was really well done.
Be Awesome At What You Do
There’s nothing that will make a customer run away from a business faster than a terrible service or produce experience. There’s no substitute for actually being a good company. Even without an easy-to-remember, catchy company name or intriguing and humorous content, you’re simply making people remember to go to you when they need what you have to offer.
By conducting your business well, you make people remember that you exist and that you are the best place to get their needs met. Your business becomes an essential part of their lives and you become impossible to forgive.
It’s imperative that any customer service issues be resolved as soon as humanly possible and with the customer having to do as little work as possible.
Accessing and purchasing your services or products should be an experience that is quick, seamless, and simple. As much as possible, put multiple aspects of the buying process on single pages instead of multiple ones. For instance, instead of taking people to a shipping information page, then a product list, then a payment information list, when someone is ready to check out on the site, they could have one page to peruse to confirm their information and then they can complete their order.
Make sure that someone in your firm is dedicated to responding to questions that may arise on social media networks that your business has a profile on. Update your profile with posts about new content you’ve produced, helpful tips related to using your products or services, inspirational or humorous quotes, and pictures. These are all great ways to keep your social media profile updated and engaging. When you take care of your social media profile in this way, more people are likely to see what you post, follow your brand on the social media site, and remember your business the next time they need your services or products.
From starting your business to expanding your business, these three aspects of your online presence will make people notice, do business with, and remember your business over many others for years to come.