Your Local Brand With Online Marketing
With the ever-increasing number of businesses coming up in every industry segment, it has become vital for companies to get involved in robust brand building exercises that boost their businesses success. It is a myth that only large multinationals can be brands and local and regional companies are beginning to realize this fact.
Several new age companies are involved in brand building on a national or global level and it becomes difficult for smaller companies to compete with them at this heighted level. However there is a solution – local brand building through online marketing. Brand building on a local scale might sound very restricting. But if it is executed properly, your company can be a market dominator in the local areas around you.
Why is Brand Building Important?
Brand Building is basically the process of bringing a business and its customers closer together, so that one can benefit from the other. Mention the names of Coca Cola, or Wal-Mart and a person immediately gives you a distinct opinion about the company and its products. Brand building solidifies the mental image of a company in the minds of the customers. This makes it easier for a company to keep selling to a customer, because they are able to establish a firm footprint in the minds of their customers.
Local Brand Building
You can build your brand locally in many ways. One major way is advertisements through newspapers, fliers and billboards. However, if you do a close analysis you will find that this turns out to be quite an expensive proposition. There is a much easier and simpler way to reach the customers of today – Online Marketing. With most of the population of today having an online presence, it is vital that a company taps into the power of online marketing to strengthen its brand and customer service. Here are a few things that can help you get started with a successful online brand building campaign.
To put it simply, a website is your company’s online brochure. No matter how big or small your business is or no matter how fancy or simple a website you can afford, you must have a website. Remember that even if your company is registered in all the listings online, it is ultimately your website that people will land on before calling for your services. An inviting website is likely to give you enhanced business, while a static and poorly planned website may drive consumers away from your brand.
Keep your website to the point and customer friendly. Make sure you have relevant contact information for customers to get in touch with you. Services like WordPress even allow you to add an online shop to your website at a minimum cost. According to a survey done by the Wall Street Journal, more than 75% people prefer to do their shopping online. Tap into this by offering a simple online store for your company or at least a platform for people to communicate with you. When customers feel like their opinions are being heard, they are far more likely to stay loyal to a brand or company.
Social Media Marketing
Every person who uses the Internet is on Facebook. Facebook and Twitter are two social media outlets that every business must use to build their brand. These social media platforms play an important role in the lives of people and thus form a good means of engaging with a large consumer audience. Create an account on facebook and twitter – start by designing a basic page that gives visitors a complete feel of your company.
Engage with your audience from time to time. You can also use this medium to offer localized promotions to lure in new customers. You can create specialized local discounts and promos to get the local community to engage with your business more actively or get conversations rolling around issues that affect your community. When you provide people with a unified platform for discussion, they will resonate with your company far more for the future. Remember that patience is key here – this is a long-term strategy to build a loyal customer base and nothing necessarily changes overnight. So, BE PATIENT!
SEO (Search Engine Optimization)
With new companies coming up every day, it is important to stay at the top of the pack – even on the online forum. Search engine optimization is a means to ensure that Google and other search engines display your website or social media pages first when a user searches for a specific keyword. The reason people trust these search engines is because the results that are obtained are organic and not paid. Thus, SEO is a continuous and ongoing process, which you constantly need to review.
Finally, engage with your audience online just like you would when a customer enters your store. Maintain your relationships online – remember that social media is a transparent medium – every person that comes to your page can see your engagement with other people. So even though your presence is virtual, it is a very powerful one – maintain the same ethics as you would in the real world. Online brand building if done right can propel your company to the forefront of the local business scene.
Online marketing is an excellent technique to propel your business upwards. It is one of the quickest and most reliable approaches to grow your business.