Increase Visitor Engagement For Your Website
Having your own internet business is an exciting achievement. Based on the type of web business you have it can be challenging to get visitors to hang out and get involved with the service you provide. The last thing you want are visitors that spend more time surfing the web than being a part of your website community. Many websites recognize it takes more than a great product or service to build a brand and generate a following. This is where the need to increase visitor engagement comes in to play. It takes developing a personal interest in the lives of others and evoking in them a understanding that they matter to you. This is the foundation which many website businesses try to establish while growing their brand and selling their product.
There are many ways to drive visitors to your site, but what are ways to engage them into becoming a part of your web community? Learn more about ways to engage the visitors that visit your website. With the right techniques you can create a following and take your web business to a whole new level. Try these 7 steps and watch your website engagement increase.
Creating content that is easy to read and interesting are number one tools used to engage site visitors. Information that comes across as informative conversation that educates but not too technical is content that readers can use and learn from. When the information is true but given in technical terms this often leads to boring content that visitors spend very little if any of their time reading. Content should be stimulating and presented to visitors in a professional but friendly manner.
Keep it organized
Great content bogged down with too much clutter makes is challenging to read the information given. Make a point to break up your content into more readable digestible bites. Next add images to help your readers visualize more what you are talking about. This is an Instagram age so a picture truly speaks a thousand words. Images are available online some for free others for a small fee it pays to look around and see which would be best for your website. You may even prefer to take your own images or encourage viewers to post their images. This makes visitors feel like they belong.
Make your pages pull up quickly
A great way to keep viewers away from site is the page loading pace. If your pages load slowly you are sure to lose visitors. Make sure you have faster broadband service this is especially helpful with so many using their tablets and mobile devices to visit sites instead of laptops. Another tip for faster page pop up is to keep your site clean of unwanted content and images. Keep your site fresh and current and remove information no longer needed.
Make the content flow
Making it easy for visitors to roam your site to find what they’re looking for is the easiest way to keep them engaged. Navigation should be easy from all areas and offer a continuous flow that aids the visitor in getting from one place to the next. If you have pages of a certain subject offer links to similar pages don’t just try and attract attention to the most popular stuff but ensure that visitors get the most out of their visit from all pages on your site.
If your page has a lot of text try using images and creating smaller half page articles. This style of writing helps create more pages that are better written even if they have less text. Your goal is not just text, but quality content that definitely shows you have put thought into each page.
Getting feedback from content
People love great content that they can understand. They love content that relates to them. They often enjoy the option of leaving feedback or sharing their story or experience with others. This is a very popular way to engage visitors. Encourage them to help or inspire others. This is a great way to get them to buy into your website and become a regular community visitor. This contact is interesting but definitely friendly in nature.
Inviting Home Page
The home page on your website is the immediate attention getter. Visitors are delighted with a home page filled with color, great images and personal content. Take time a make a big impression for visitors to your website. If the content and images are engaging visitors will stay and more than likely become return visitors. This is how you form a community of followers. Your home page should include:
- Simple but catchy headlines
- Photos directly related to your web-business
- Testimonial link for a brag section
- Updated blog
- Very little clutter
Go the extra step
Make additional pages of more information people can really use. Whatever your website business provides, take additional pages and go into detail about your product and services. Make a point to use relevant information that people can truly use. If your web business is about cooking then provide tips unique to cutting cooking time in half or succulent budget meals. Visitors get engaged with information that matters to their lifestyle.
You want to engage visitors and help them fall head over heels for your website. With these tips you are on your way to a community of repeat visitors.