Monetizing Your YouTube Content
This month, YouTube star Zoella bought a mansion worth a cool million, and millions of internet users shook their heads in disbelief. The 24-year old UK vlogger, who is famous for her online fashion and beauty series, started the venture as a teenager, in her bedroom. Now, she is worth more than $150,000 and can command $30,000 a month from advertisers. Monetizing your YouTube content can get you the same kind of success.
The lesson to be learned from her success is that the internet can be big business. If you can create compelling content, upload it to the right channels, and promote it in innovative ways, you too can become an online superstar. Whilst it might look like a walk in the park, there is a lot of thought that needs to go into the creation of online content, if internet users are going to be drawn to it.
The key is distinguishing your internet business from the millions of others out there, and this can be tricky. A skilled vlogger uses social media platforms, affiliate partnerships, sponsorship links, and a whole host of other resources to grab the attention of online audiences – here are some tips and tricks which can help you to monetize YouTube videos.
Become a YouTube Partner
The easiest and most straightforward way to monetize YouTube videos is to enter into a partnership with YouTube itself. This basically means that the company uses your content as a vehicle for advertisements, and any profit is split. The guidelines state that this pertains to ads played both before and during your content, and any banner ads displayed to the right of the videos. The biggest draw of this kind of partnership is that it is instant – sign up, and you can start earning right away. However, without Zoella level views, it is likely that revenue will be very modest.
Find Your Own Sponsors
In order to change this, you can cut out the middle man, and simply find your own sponsors, without the help of YouTube. If managed and operated with care, online sponsorship links can be very lucrative, but the issue here is that you generally need to amass a lot of views before companies will agree to enter into a partnership with you. The level of interest will also depend on your target audience, and your choice of subject matter.
Market Company Products
If you already own a successful business, and are looking to use YouTube as a promotional platform, you will find it much easier to monetize this kind of online content. It is much simpler to convince an internet user to engage with your content, if they have a personal reason for doing so – for example, buying one of your products. The main problem facing vloggers is that they are not offering users a physical service. In fact, they are taking time away from them, and offering a subjective and abstract concept (entertainment). It is much easier to hold attention with the promise of a physical reward, even if they themselves are paying for it.
Use the Freemium Model
The ‘freemium’ business model is simple. You give away a predefined amount of free video content on YouTube, but keep your best content behind an ‘opt in’ paywall. If you are able to build up a sizable audience on YouTube, there is a very good chance that a lot of those internet users are willing to sign up, and pay for exclusive videos. This will only work if you can genuinely offer users better content than they can get for free, and it must be content that cannot be easily accessed anywhere else on the internet.
Broker an Affiliate Deal
If you do not have your own products to promote, search for a company that does, and look for a way into their revenue framework. This can be done in a hundred and one different ways, and really does depend on the type of company that you are negotiating with, but it is possible to broker affiliate deals that end up being very lucrative. In essence, this is how Zoella has built up her online empire – she discusses, reviews, and promotes makeup and fashion products on behalf of paying companies.
Protect Profits with Content ID
It is imperative that YouTube content is safeguarded with a program like Content ID. This is a free tool which allows uploaders to tag their content, and make sure that any and all profit related to it is directed back to the company or individual which created it.
Sign Up To YouTube Insight
YouTube actually offers content uploaders the chance to search for extensive data relating to their videos, via the YouTube Insight analytics tool. This resource is easy to use, and presents uploaders with a spread of information relating to view counts, demographics, access points, interaction behaviors, and much more. If you use this information correctly, and work out who is most likely to watch and what they are looking for, you can learn how to offer it to them.
Register with YouTube Trends
Similarly, if you really want to make waves on YouTube and monetize YouTube videos, it is important to create content which is up to date and trending. If it has no relevance to what is happening in the news, appearing on television, or featuring in mainstream magazines and films, it will be hard to make internet users care about your content. The YouTube Trends tool is designed to help uploaders stay ahead of the curve, and identify which topics are currently entertaining users the most.
If you are determined to make a name for yourself or your online business by monetizing YouTube videos, it is important to realise that there can be a lot of hard work involved. Whilst uploading content is relatively easy, keeping up with the online response can be time consuming, and even frustrating, considering the fact that not everybody is going to respond favorably.
However, it is possible to build a business on the foundations of the World Wide Web, and with the right attitude and resources, this is precisely what you will achieve.