Mobile Responsive Website
It is very hard to have a successful online business today if you are not using a mobile responsive web design. If you want to stand out from all your competition and make money, it is vital that you make your site responsive and ensure that anyone can access it from any device. Below are the benefits of having a mobile responsive website and how it can help you reach more customers.
Increase of internet and a large number of web applications on mobile devices and tablets is the driving force behind the development of these websites. In the past, users would be re directed to a mobile site but receptive design meant that one site can be implemented across all devices.
All in One Reporting
You will be able to consolidate your reporting and analytics. What this means is that you do not have to keep track of the journey of users, paths of conversion, redirections between pages and funnels. Site analytic tools in Google analytics are able to handle different devices and alert reporting. All your tracking and analytics will keep functioning and be condensed into one report which makes it easy to monitor and analyze.
You can increase your visibility in the search engines. The design is made in such a way that you are able to manage one website with a single set of hypertext links thus reducing the time that is to be spent maintaining the site. You will be able to focus on outreach with a consolidated search engine optimization strategy. SEO campaigns can take a lot of time and they are quite expensive but by creating this website, all your efforts will be directed on one site with a unique strategy and tactics across devices.
Avoid Content Duplication Problems
Content is important in SEO. High quality content that is regularly released will improve your search engine ranking and page positioning. Another advantage of this design is the fact that fewer resources will be wasted in a low level duplication of content across sites. The content only needs to be applied to one site which will increase your chances of ranking high. Google suggests that mobile responsive websites should feature in localized search results. This has a lot of significance to high street and online retailers.
No Mobile Cost Development
You will be able to save time and the cost of mobile development. It is beneficial to opt for a receptive plan since it takes less time to create than a standalone mobile site which has been the traditional approach for a long time. Testing across different websites also increases development, support, development and protection of visual projection. Since designs are used time and again and optimized by device, standardized testing methodology can also be used.
One Hub For Website Owners
You will have saved on time and cost for the management of the site. Clients are going to find it easier and less time consuming to manage and maintain a single site with less content to manage. Also a single executive interface can be optimized using workflow and layout tools to manage the right content or site templates that are being used for different devices. Business logic can be used so that the overall multi device experience can be increased within one administration. The editorial users will be made to produce requisite content that is right for the screen of each device therefore maximizing the benefits and reducing what can be a big administrative overhead with different websites for mobile.
Easy to View Website on Multiple Devices
A mobile responsive website is able to enhance ones offline browsing experience. A site owner will be able to deliver content to audience across devices. The offline ability of HTML5 means that websites can be accessed on the go. Because the HTML5 is proliferated by smart phones, email newsletters and content that are contained in web applications will also be consumed on the move and in the absence of internet connection.
With receptive design, you will always be ahead of the trend. Since mobile applications are increasing, there are several implications which have to be addressed. This includes development, cost of maintenance, visibility in the search engines and better rates of conversion. These factors when combined with a unified approach to design will be beneficial to all stakeholders.
With an increase in sales of tablets and use of smart phones exploding, responsive design is key in being ahead of your competitors and establishing a market share. Content consumption on mobile phones will continue to increase in the coming years.