Linking Your AdSense Account to Your Google Analytics
If you have Google AdSense ads on your website, and you also have Google Analytics installed, it would be a good idea for you to link the 2 accounts together. You will then be able to see you AdSense data from within your Google Analytics account. This is very useful when you are trying to determine how your AdSense ads are performing.
In order to link your 2 accounts you have to be logged into your Google Analytics account with the same email address that it associated with your AdSense account. Then you simply click on the Admin tab at the top of your Analytics account.
Next, under the Property column you will see an option for AdSense Linking.
You guessed it! This is the option you will want to select. This will open up a page where you will be given the option to select the AdSense account you want your Analytics to be linked to. If you instead see a message stating there are no AdSense accounts eligible, like in the image below.
This means that the email you used to sign into your Google Analytics is not associated with any AdSense accounts. Don’t worry you might have just used a different email address for your AdSense. If this is the case you will just add your AdSense email address to your Google Analytics account as an administrative user.
Once you link your accounts, your AdSense data can be accessed under the Behavior menu of your Analytics account. Linking your accounts does not add data retroactively, so you will only be able to view your AdSense data from the date of the linking forward.
When you select overview under the AdSense menu you will shown a number of AdSense metrics for the date range you have selected. Unfortunately, Wish SEO is a new blog and we are just building traffic up so our AdSense data is rather limited at this point but the image below will provide you with the AdSense metrics and I will explain them.
This one is easy enough, this is the total amount of revenue your AdSense ads have generated on the website that this Analytics account is tracking. You see $2.28 listed here (again, this is a brand new blog so I don’t mind sharing our numbers with you at this point).
An AdSense impression is created whenever an AdSense ad unit is displayed on your website. If you have 2 AdSense ads on each page and a visitor to your site goes to 2 pages, 4 AdSense impressions will be created.
AdSense Revenue / 1000 Sessions
You may not have noticed yet, but Google has changed the name of the metric for visits to sessions. This metric is based on how much AdSense Revenue, on average, you website is generating for every 1000 sessions during the date range you are viewing. This number is determined by dividing the total AdSense Revenue by the total number of sessions and multiplying that by 1000. For example, if during 1 day you generated $14.00 in AdSense revenue and there were 100 sessions that day, you AdSense Revenue / 1000 Sessions would be $140.00 (14 divided by 100 then multiplied by 1000)
AdSense Impressions / Session
This is the average number of AdSense impressions created during each session on your site. This number depends on how many AdSense ad units you have on each page on how many pages the average session sees. The formula is the total number of AdSense impressions divided by the total number of sessions.
AdSense Ads Clicked
This metric does not need much explanation. This is the number of AdSense ads on your website that were clicked. This is how you will generate most of your AdSense revenue. I say most of your revenue because for some AdSense ad units you will generate revenue by the impression.
AdSense Page Impressions
This is the total number of times a page on your website with AdSense ad units was accessed by a visitor (user). If one visitor saw to pages that had AdSense ad units on them you would have 2 AdSense Page Impressions.
This is your AdSense click through rate. This would be the number of AdSense Clicks divided by the number of AdSense Page Impressions. In the image provided above this would be 3 divided by 725 or a CTR of .42%.
AdSense Viewable Impression %
An AdSense ad unit is considered viewable if 50% or more of the ads pixels are displayed within the browser window more at least 1 second. In other words, an AdSense ad that is displayed at the bottom of your website page is not considered viewable unless the user scrolls down to the bottom of your page and can see at least 50% of the ad. An impression is created whenever an ad unit is loaded on your site but viewable impressions are what you need to generate revenue.
Effective Cost per Thousand Impressions or eCPM, is a metric that sometimes causes a little confusion. This AdSense metric is calculated by taking your total AdSense earnings and dividing them by the total number of impressions and multiplying the result by 1000. From the view of the AdSense account holder, cost means revenue. This is your revenue per thousand impressions. Remember, impressions are not the same as sessions. Sessions refers to the visitors to your website while impressions refer to the AdSense ad units. This metric can be used to determine which size and type of ad units are more valuable to you. Text ads might generate a higher eCPM then Image ads or a certain size Image ad may have more value then another. You can use this metric to help optimize you AdSense ads to generate the most revenue possible for your website.
Every time a website page loads a request is made to Google to find and place an appropriate ad on that page based on the content of that page and the guidelines you have set on ad size and type. AdSense coverage is a metric that shows as a percent of ad request that were filled. If your website generate 100 ad requests and 3 times Google was unable to find an appropriate ad, you would show a 97% AdSense Coverage. Less than 100% is fairly common but if this number is too low you might want to look at the content of your website or the restrictions you have placed on ad size or type.
While most of these metrics can be found in your AdSense account, having your AdSense account linked to your Google Analytics provides easier viewing in my opinion. You also can drill down a little deeper into your metrics as far as seeing them at the page level and optimizing based on your traffic sources. When looking at these metrics in your AdSense account or through your Analytics account you always want to be aware of the date range you are viewing. By viewing AdSense data from your Analytics account it ensures it provides continuity in this regards. If you have not already linked your 2 accounts, you should definitely do so.