Get Rid of Bad Backlinks
Allowing bad backlinks to remain on your site can diminish the quality and lead to problems that may ultimately reduce your web traffic. You may not even be aware of their existence. This is particularly common with larger sites. Here are the facts that you need to know about what they are, how to identify them, how they can impact your site, and the best way to get rid of bad backlinks.
What are bad backlinks?
These are links that may have once been complementary to your site, but no longer serve the best interests of your site. When the links are not relevant to your content or they lead to sites that are not of high quality or interest to your visitors, they diminish the quality of your site by making the content less relevant and they become the equivalent of spam.
Examples of bad backlinks
Those which lead browsers to adult websites, pharmacy sites, unrelated forums, websites which duplicate your content, provide thin or unrelated content are considered to be bad backlinks. Any backlink which redirects the browser to information that is not useful and within the same genre as your content. Some of the most irritating backlinks will redirect visitors to sites which are laden with popups and advertisements that are difficult to navigate away from. Anything that does not enhance or complement your site content could damage its integrity.
Consequences of retaining bad backlinks
The bottom line is that bad backlinks can lessen the quality of your site and lose web traffic for you. Here are some of the consequences of keeping them.
Keeping these links on your site can result in penalties by Google. Your rankings may go down, making it more difficult for browsers to locate your site. When backlinks lead visitors to unrelated areas, they are likely to become dissatisfied with their experience on your site and may not return. These are two ways that bad backlinks can cause you to lose web traffic and cause your rankings and popularity to take a downturn.
Penalties that result in loss of search engine rankings are algorithmic penalties. When the content on your site along with other possible factors included in the standards set by Google fails to comply your site may become flagged for review. This is an automatic robot inspired process. When there are issues with the site it is more difficult to index them and your rankings on search engines drop or your site may be de-indexed. Manual penalties occur when an individual flags your site for review by the Webspam team.
Visitors to your site can quickly lose interest because of backlinks that lead them to disappointing sites which waste their time. Your visitors or customers should be able to trust that your site maintains high quality content and yes, backlinks are a part of your content. Keeping it relevant and useful is an important way to take care of your visitors and ensure that they have a positive experience when navigating through your site. Trust that this is a valid point that can either increase or decrease return hits.
How to identify bad backlinks
Click on the link
Sites which have been de-indexed by Google can be identified by typing in a website search. If the site is not returned then it means that it is not being actively indexed and the backlink should be removed. It can be difficult to identify bad backlinks without actually clicking on the link to see where it takes you. If the content is not in line with yours for Google rankings, it’s probably time to get rid of it.
Use link checking software
You can use a link checker to export all of your backlinks and group them for easier review. When a group of links use the same anchor text, you may want to reduce the number that fit into this category.
Sites that contain security threats or malware warnings are not beneficial to keep and can damage your site integrity.
Links that are associated with article directories, sponsored or paid advertisements, bios, blog comments, forum posts or other content that could be considered spam should also be removed.
Backlink auditing tools
You could opt for manually checking each link. This works better for smaller websites. For larger ones, it is recommended that you use a tool that will help you to analyze the links in a more organized way.
Google Webmaster Tools
This app allows you to go to the traffic area of your website and download all of the incoming link information for analysis.
Open Site Explorer
Provides you with the titles, URL, page authority and domain authority of all of your links.
Allow you to view inbound links in accordance with the IP, type of site, domain and redirects such as sitewide, nofollow or dofollow specifications.
wants you to do). Go to the “Traffic” section of your site and download any inbound link data.
A useful tool for viewing anchor texts and the trust score associated with the links.
Link Research Tools helps to identify bad backlinks which may be from profilers, contain missing links or are suspicious in any way.
Whichever method you use, the goal is to analyze the links to determine if they are fit for inclusion in your site. If they possess any of the characteristics of a bad backlink, they should be noted on the list of links for removal. Once you have compiled a list of the bad backlinks, it is time to remove them and repair any damage done to your site.
How to remove bad backlinks and regain your standing with Google
Send a removal request directly to the webmaster of the site. Be certain to include the link, where it is found on both their site and yours. Next, you should prepare and submit a link disavowal directly to Google. This will let them know that you are doing your best to improve the quality of your site by removing bad backlinks.
Identifying and removing bad backlinks will improve the health of your site. You can perform this operation manually, or with the help of tools which are designed to streamline the process for you. By doing so, you will advance to a higher quality website that is more likely to achieve higher search engine rankings. Visitors will appreciate the usefulness and relevance of your backlinks and are more apt to return for more.