Great Guide to Improve Your Conversion Rates with SEO
Search Engine Optimization is often thought of a means to get people to visit your site. While this is one aspect of a much larger game it is often the only view most people have on SEO. When planning your market strategy you should be including SEO in your efforts. Let’s explore some different ways to bring your search engine optimization into the fold:
Bring Your Conversion Rates Up By Using What You Know About SEO
Approach this strategy by realizing from the start that search engine optimization at its core should be directly used to get visitors to your website or blog. The secondary function of SEO should always be to assist other elements of your site. Building an entire site just to appeal to search engines may get you traffic but what are the visitors doing once arriving on the landing pages? You want your SEO efforts tie in to your conversion optimization. Just look at some of these basic SEO points:
- By using proper headings and other basic organization on your website or blog your point will be clear from the start thus improving your conversion rates.
- Putting the point of the page in the title is a commonly used SEO tactic and will also win you favor with your visitors.
- A basic rule of thumb when considering SEO is to concentrate on a specific product or topic per page. By doing this you can make your call to action clear and to the point.
In the search for making your site so others will want to link to it you should be writing quality content. Guess what? You’ve indirectly started optimizing your page to a goal and focus that will win over your visitors.
When using the above points in your everyday SEO practices the buy product of your efforts is good conversion optimization. By sticking with natural white hat practices you will also keep your site from getting penalized down the road. Certain Google updates in the past have crippled some sites that use deceptive means to get visitors. A bit off topic but wanted to get the point across “Always use white hat practices in SEO and any other aspect of your site.”. Now moving on…
Google Analytics and Getting to Know Your Visitors
Google Analytics should be something you are already familiar with. If not GET TO KNOW IT! The reporting it offers is extremely useful and valuable. You can take a look at your traffic sources as well as get a better idea of who is visiting your site. There is a lot of statistics you can go over in Google Analytics but for the sake of time we will be focusing on just the ones that directly apply to this article:
By using this tool you can see what pages are doing well and which ones need improvement. Keeping up with this data and be consistent with fine tuning less popular pages will help you with conversion optimization.
If these numbers are high on some pages you may want to look over them again. The average bounce rate varies somewhat from niche to niche but for the most part 30% – 50% is considered great. Numbers under 25% and over 90% probably mean that there is something wrong with the tracking code or possibly duplicate tracking codes are on the site. Pages with high bounce rate should be analyzed closely. After all they could be costing you a sale or client!
When trying to better your SEO and conversion rate keep the above tips in mind but don’t stop there. You should constantly be finding new ways to improve your call to actions. Unless your a Call to Action Expert you will most likely be tweaking your pages now and again.
Keep it simple when trying to improve your conversion rates with SEO. By using basic and natural SEO practices you can really help your conversion optimization efforts. Its always important to get visitors to your site but without conversion you don’t get to take full advantage of the great things search engine optimization can do for your website or blog. We’d love to hear your thoughts on this topic. How do you balance your SEO and conversions? Thanks for reading this article and hopefully these tips will help you.