Social Media Infographics
The infinite expanse of the internet conjoined with the remarkable functionality and engagement capacity of social media has completely transformed the marketing world. Social media provides a platform that allows companies to effectively engage their target audience in a non-invasive manner — creating the capacity to develop and cultivate long-term relationships that are built on trust. It is important when disseminating information online to understand that people are naturally visual, so images have great influence. This is why the use of infographics on social media has such a powerful impact.
Defining a Social Media Infographic
The technical definition of an infographic is actually rather simple; it is a visual image such as a diagram, chart of text that represents a specific piece of data or information. When used properly, it has the capacity to allow marketers to deliver a substantial amount of information in a highly compact package. Infographics are also highly appealing to consumers. It allows them to consume content at a glance.
What is different about social media infographics and general infographics is that specific detail has to be given to the dimensions and placement based on the particular social media platform. For instance, an infographic on Facebook should use a width of 400 pixels and a height of 209 pixels for optimal display and reach. Although this may vary depending on the message in the infographic, it provides the baseline for the platform.
Determine Interests of the Target Audience
In order to create an infographic that has a “wow” effect for your audience, it will be necessary to evoke strong emotions. This requires an understanding of the interest of the target audience. You will need to possess the capacity for lateral thinking — thinking outside of the box. Thinking outside of the box is a prerequisite for creating exceptional and efficacious infographics. No matter what industry you are in, there is always something cool and awesome waiting to be discovered, created and subsequently shared.
Although your products and services do matter — to a certain degree — the infographic does not have to be product centered to be effective. It simply needs to have a high interest level for your audience
In order to know what your audience craves, it will require that you get inside of their heads. The awesome thing about this is that social media provides the ideal platform to engage your audience to gain as much customer intelligence as you will need. Social media has conditioned its users to expect to be engaged, and it has also conditioned them to respond.
You can build marketing personas based on the product that you are offering. For instance, if your company sells business phone systems, based on your marketing personas you will learn that your target audience will be IT directors, chief communications officers and small business owners.
As a general rule, the people in this group will be interested in economic growth, marketing strategies and business development, and they probably read publications such as the Financial Times and Forbes. You can create infographics that will appeal to those interests by showing the stats for business development or economic growth. The idea is not only to gain the interest of your audience, but to get them to share the content that you create.
Find a Hot Topic
There are a number of platforms that will allow you to search for killer topics, including Google News, Google Search, BuzzSumo and Topsy. The ideas that you are able to find on these search platforms can be used as sources of inspiration to help develop your overall concept. Simply type in specific keywords that are associated with your industry or niche to see the articles and content that has been shared across the web the most. You should not go back further than the last six months.
Once you find some topics that have relevance, take the time to visit the site in order to develop some ideas, and then allow them to slowly take shape in a number of different infographic concepts and themes.
As you brainstorm themes, go through a process of narrowing them down to one or two. Determine which ones will fit best in your specific market.
Extract and Organize the Best Data
As you visit all of these sites, you will encounter volumes of information, subsequently, it will be necessary to extract the data that has the highest relevancy to your campaign. As you find statistics and data that support your topic, it will be important to extract that information that will most likely not be readily available to your audience.
Use specific filters to help you organize your data, such as date and database. This will also help to streamline your search.
It will be important to extract the most relevant and useful information to create your infographic. One mistake that is often made by marketers is attempting to include every piece of data they find — creating an infographic that is too text heavy.
Share Clear Creative Work
When you create your infographic it will be important that the work is creative and clear. Failure to provide a lucid message within the infographic will produce counterproductive results. You want the infographic to produce a message that can be perceived at a glance. Graphs and charts are highly effective; however, there is no limit to the type of graphics that can be used. Some of the most effective infographics have been simple one-line text graphics. The key is to ensure relevancy.
The proclivity to create busy graphics must be avoided at all cost, because the time that it takes to process all of the information on the graphic may be more time than the viewer is willing to commit. The message must register immediately.