Facebook Video Ads
Facebook is an excellent tool for businesses, and Facebook Video ads allow a business to reach their target audience, as well as ensure that they reach new customers whenever possible. Facebook has seen a 50% growth of video viewing. This may be in part due to the fact that people turn to Facebook’s news feed more than 14 times a day.
You can target real people based on factors such as gender, interests, behavior, age or location. Video is ideal because you can reach people across different devices they may use throughout the day such as laptop, desktop, mobile or tablet. People spend more time on Facebook than all other major mobile properties combined.
In order to create a video ad you need to decide some simple factors such as targeting, schedule and budget. This is something you can explore from your page by clicking on the arrow at the top right corner, then Create Ads and then Video Views. After selecting the parameters you want you can choose your video, either from your library or upload a new video. The final step is just to write clear text that encourages your audience to view your video.
Uploading Video Ads
You can upload videos directly to Facebook rather than having them view from other websites. This means 30% more video views as well as a video that appears up to 11% larger in the news feed than those from external sites. Facebook has developed a ‘video views objective’ which you can use to increase your reach to more people and improve the efficiency of your video ads.
Reach More Facebook Users
Facebook doesn’t just allow you to reach more of the right people, more efficiently with your new video ad. You can track and be informed on just how well your video ad is doing for you on Facebook. Using Video Metrics under Ads Reporting under the Edit Columns button you can get insight into how you improve your video including video views at 3 seconds and views at different quartiles.
If you aren’t sure how to make your Facebook video ad never fear! There are so many ways to get help and assistance right off the Facebook site! There are detailed guides available to read, online chat support and even a dedicated specialist via phone support for your first ad.
They will help to walk you through the process and make you feel confident that you are guiding the audience that matters most to you through ad targeting for your video.
Preferred Marketing Developers
Another option that appeals to many businesses who prefer to have others create their advertising materials is using Facebook’s Preferred Marketing Developers (PMDs) who will help you “bring your Facebook vision to life”. They will help you build Facebook marketing strategies and manage campaigns, build apps or custom integrations on your website or even measure performance and gather analytics for you so that you can spend time on other areas of your business. There are hundreds of PMD members in over 45 countries that can help you both with Facebook video ads as well as other forms of marketing.
Premium Video Ads
The ideal video ad for a business may be the Premium Video Ad, which was launched onto Facebook March 2014. Videos come to life in the news feed as the need to click on a video to play has been removed. Now the video can play automatically and more people will be reached. This format is leading to better engagement for the viewers and up to 10% more views for the videos. This premium content is available to reach large numbers of viewers in awareness campaigns.
With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. Premium Video Ads are monitored to measure how people interact with them. This limited introduction allows Facebook to concentrate efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook.
Another interesting feature of premium video ads is that they are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.
Something unique to Facebook’s Premium Video Ads is the use of a company called Ace Metrix to help review and assess how engaging the creative is for each ad — before it appears on Facebook. Ace Metrix allows Facebook to objectively measure the creative quality of the video in the Facebook environment and highlight performance indicators for advertisers such as watchability, meaningfulness and emotional resonance. This step is available to businesses in order to maintain high-quality ads on Facebook and help advertisers understand what’s working to maximize their return on investment.
Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. Now that these ads have been in place for some time, there is excellent information available that shows that they are reaching more viewers.
Targeted Video Ads
Businesses can select the video tool and by making this selection, Facebook will optimize for video views — meaning that they will show your ad to people most likely to view your video.
Within the “Creative” step of ad creation in Power Editor, you will be given a selection of posts that you can promote as video ads.
One of the most amazing things advertisers can now do is build an audience of people who have previously viewed a video so that they can be targeted later. This way, you can focus only on those who are most engaged.
In summary, these features and options are all a part of the Facebook video ad options for a business advertiser. There are many more features as well and support to use them and get the most out of video advertising on Facebook. Metrics will give you a better understanding of how much of your video is being watched and Premium video allows larger businesses with big target audiences to reach and optimize in select ways. Facebook video ads and support are the next generation of multimedia advertising!