Writing Excellent Reviews

Many consumers have learned the value of consulting product reviews when deciding whether or not to purchase a specific product, or when deciding which one may be the best option. Writing an accurate review is important for relaying the facts about the perceived value of a product or service. The best reviews contain specific elements which make them useful to the reader. They must relay detailed information about functionality for intended use, performance, durability, value for the cost, if the user would recommend that others purchase the item or services and why or why not. Here are 8 key tips for writing a top notch review.

Consider what you would want others to tell you about the product

Think about the kind of information that you would find helpful when trying to decide which product is the best suited to meet your needs. This will give you an idea of what you should include in your review. There is nothing more frustrating than poring over countless product reviews only to find that the information that is provided is incomplete and tells little or nothing about the product or how well it may work for you.

You are providing information that relates to your experience with the goods or services or in some cases what others may have to say about it or what you have read. People who read reviews are after information that will let them know if the product is likely to meet their needs and expectations.

Provide a product description

The product description should include specifications about the product including the name, model, its intended uses and product features. Include any features that make the product unique and be specific about how they contribute to the functions. For example, if you’re discussing a light, tell what type of light it is such as LED, Halogen, fluorescent, etc. Discuss wattage, if it runs on AC, DC or both. Provide detailed information that is provided by the manufacturer. This should also include the type and if possible, quality of the materials used, workmanship and durability.

Other things that should be included in your review

Discuss how well the product worked or did not work. If applicable, tell about the appearance of the product . Provide your feedback on what you liked about the product and why, what you did not like about the product and tell why, and discuss your opinion of the overall quality of the product.

Pros and Cons

Discuss the benefits and advantages of the product. Tell how it is beneficial and give examples of its applications and how it may be useful. You can also include how users react to the product, customer satisfaction, consumer ratings and any other factual information that tells about the product worth. Next discuss the downside or worst features of the product.

This should include what factors cause the product to be less advantageous in some areas. Some examples could include, lack of power, durability, few color choices, easily broken, poor workmanship, inferior quality materials and so forth. Give an honest review that accurately reports the advantages and disadvantages associated with the product and give reasons why.

Be specific when providing information

vague statements that do not give examples of how and why a product is great or terrible does not provide the reader with useful information. When discussing the elements of the review, provide details. Instead of telling readers that you did not like the product or found it to be of inferior quality, include the reasons why. For example, if the goods arrived in non working condition or stopped working after the first use, state this clearly and factually.

Include relevant details such as, the fan was noisy and stopped working after a week, or the item came apart after the first day. Assess the workmanship, quality of materials used, functionality of the design and durability.

Keep your review concise and relevant

Avoid rambling language and stick to the facts and the main points of your review in clear and easy to read language. Try to include as many pertinent and factual details about your experience with the product without repeating yourself or including unrelated information.

Include comparisons with similar products

In many instances, it is perfectly acceptable to give a brief comparison of the product with previous versions, models or other brands. This is only relevant if you have had first hand experience with them and if it will help the reader to gain a sense of the value of this product in comparison with others, or its inferiority based upon your experience. If you’re writing a review that is based upon a compilation of other customer reviews, be fair in your treatment of the data and accurately represent what others had to say about the product.

Write a fantastic conclusion

End your review with a concise summary of the information that you have provided about the product. This is the place that you will briefly discuss the product, its uses, functions, pros, cons and overall quality. Succinctly refer to each topic that you have covered in your review and end with the final conclusion.


The main thing to remember when writing an excellent customer review is to address each aspect of the product that the reader will be interested in knowing. Prior to making a purchase, the consumer needs to know if the product is a good value for the price and if it will meet expectations for quality, usability and performance. Including as much relevant detail about the advantages and disadvantages of the product along with explanations of why will be sufficient to answer the questions in the minds of the readers.

You are neither trying to sell the product or discourage its use, but merely to provide the facts. Keeping your words detailed and factual will be helpful in helping the reader to find the information that he or she is looking for. Leaving out unnecessary information that is not directly related to the pros and cons of the product will give your review a stronger impact.