Why You Should Use Pinterest

Often times website owners overlook some of the social media tools available when promoting their content. It’s because of this that some of the most effective marketing opportunities are overlooked. Typically Twitter and Facebook are always in our minds when it’s content promoting time.

We all are guilty of skipping over some of the less obvious choices in our daily content promotion. Pinterest is still a great social media tool to have in your arsenal right alongside Facebook and Twitter. Below are some great reasons to use Pinterest.

Increases Reach to the Female Audience

If your marketing caters to women in anyway Pinterest is one of the sites they visit most. Around 80% of the visitors to Pinterest are women. 92% of the pins on Pinterest are also created by women. This isn’t the only social media option females use but with these numbers you can see why it could come in handy.

Promoting Content on Weekends

For most of us blogging is our second job. With the day to day demands of our full time jobs we often can only post at night and on weekends. With some social media tools this can hurt your marketing efforts. Pinterest is great for promoting on the weekend. In fact, the best time to pin is on Saturday morning.

A Great Photo is All You Need

Your image in the pins you create is half the work. For this reason certain niches naturally do better on Pinterest. Below are some of the niches that do the best on Pinterest:

  • Home Decor
  • DIY Projects
  • Crafts
  • Food
  • Drink

About Pinning

Using Pinterest keeping certain things in mind will help you get better results. Here I’m going to go over the pros and cons of pinning on Pinterest.


Creating a post on Pinterest is relatively simple and doesn’t take much time. Since content is minimum you can usually do this in under 5 minutes. As a blogger you can often times use the image that is featured in the post you are promoting.

Sharing content from other places beside your website is a nice bonus. Pinning other people’s content is a breeze.


Since Pinterest is a visual site your images need to be high quality. The pictures need to not only be high grade but also vivid in colors.

Other Considerations When Pinning

If Pinterest is new to you try browsing around to see what other bloggers and website owners are doing. I’ve also noticed Pinterest photos that do the best are the ones with messages on them. A brief text or point in the image will hepl grab the viewers attention. Photos without text don’t seem to do as well. Try and be unique in your pins. Sending your messages in creative ways will make your Pinterest account original.